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Step Off the Hedonic Treadmill
Step Off the Hedonic Treadmill 🏃♂️💨 (Your kids will appreciate it later!) Lately, gifting--especially for kids--feels like it’s getting out of hand. Birthday blowouts. Piles of presents. Multiple celebrations. It’s easy to get caught up in doing more. But less can be more. Why? Because of something called the Hedonic Treadmill. | As our income increases, so do our expectations and desires. But here’s the kicker: we end up spending more to maintain those higher expectations
Tony Ouyang
Nov 142 min read


What Happens When You Define Success -- On Your Own Terms 🌍🍻
Financial Independence / noun : FI - the point where your investments can fully cover your living expenses. What Happens When You Define Success -- On Your Own Terms 🌍🍻 This past summer, Fei Ouyang and I plus our girls had the joy of reconnecting with old University of Michigan - Stephen M. Ross School of Business friends, Stephen Brown and Simone Heron (plus their pup Mosaic!)--in none other than #Tallinn, #Estonia. Steven and Simone did something really awesome. They quit
Tony Ouyang
Nov 72 min read


🎶What 30,000 Voices in Harmony Taught Me About Freedom
Clip from Laulupidu 2025 where the Children's Choir sang "Sind vaid kiidan" or "I Praise Thee"
Learn more about Estonia's Laulupidu here.
Tony Ouyang
Jul 222 min read
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